Vincent Venema
Freelance digital art director, creative

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ADVENTURE
THE 90S



Client — adidas outdoor
Project — Terrex Freehiker Adventure Pack
Role — Creative Director
For the launch of the special edition adventure pack, we wanted to create something that made it stand out in your instagram feed. To make this happen, we created an ‘interactive’ 90s influenced computer game where you could escape the digital noise.
Tap Tap Tap

By tapping through the different environments filled with noise, you leave the hectic city to slowly arrive in the quiet and serenity of the outdoors.
Social posts

We created numerous versions for the adidas terrex instagram account to have the option to test the reach, by creating variations in title cards, photography vs. 3d styled, models wearing the product vs still photography. With the goal to get the best end creative for the consumer.

AR-Venture

Through the adidas app, you can view the shoe in augmented reality. Giving you the opportunity to see all the special details the adventure edition has to offer from upclose.

The team

Creative Director — Vincent Venema
Art Directors — Jeff Beukema & Carolina Cwiklinska
Motion Design, 3D — Jeff Beukema
Designer — Gijs van Niftrik
Copy — Jake Kedge, John Moulder
Producer — Korinna Bognar
Sound design — Antfood









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