OME INTELLIGENT HEALTH APP
Pathway Genomics wanted an app to compliment its personalized healthcare service, Territory Project was brought in to create an intelligent and future-facing experience. A virtual personal healthcare assistant, the OME app is designed to respond naturally to health related questions.
With a brief to create a human, trustworthy and fluid interaction that communicates in a natural ‘voice’, the challenge was to design an intuitive system that never feels artificial or contrived.
The experience had to feel intelligent, futuristic and responsive and most importantly, non-threatening.