Vincent Venema
Freelance Art Director, Creative Director, Designer

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Client — Pathway Genomics
Studio — Territory Project
Role — Designer

Pathway Genomics wanted an app to compliment its personalized healthcare service, Territory Project was brought in to create an intelligent and future-facing experience. A virtual personal healthcare assistant, the OME app is designed to respond naturally to health related questions. 

With a brief to create a human, trustworthy and fluid interaction that communicates in a natural ‘voice’, the challenge was to design an intuitive system that never feels artificial or contrived.

The experience had to feel intelligent, futuristic and responsive and most importantly, non-threatening.

The team

Art Direction & Design — Lee Fasciani, Vincent Venema
UX Designer — Li Chiao
Producer — Teymoor Ghashghai

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