Vincent Venema

Freelance Digital Art Director,
Creative Director & Designer


Client — adidas outdoor
Project — Freehiker Adventure Pack

For the launch of the special edition adventure pack, we wanted to create something that made it stand out in your instagram feed. To make this happen, we created an ‘interactive’ 90s influenced computer game where you could escape the digital noise.

Associate Creative Director — Vincent Venema
Art Directors — Jeff Beukema & Carolina Cwiklinska
Motion Design, 3D — Jeff Beukema
Designer — Gijs van Niftrik
Copy — Jake Kedge, John Moulder
Producer — Korinna Bognar
Audio — Antfood


By simpling tapping through different environments, you left the hectic city noise to slowly arrive in the quite and calm of the outdoors.


Through the adidas app, to view the shoe in augmented reality with the adidas app. Giving you the opportunity to see all the special details the adventure edition has to offer.

2019 - Amsterdam, Berlin