Vincent Venema

Freelance Digital Art Director,
Creative Director & Designer


ESCAPE
THE DAILY
GRIND


Client — adidas outdoor
Project — SS 2019 Terrex Freehiker

What happens when creators (constantly surrounded by ‘noise’) are immersed in total peace and quiet without pressure, or stress, or noise? Will they flourish, learn and grow as people?



Art Director — Vincent Venema
Copywriter — Paul Mann
Motion Designer — Robert Glad
Designer — Jaimee Lowe
Director — Miko
Director of Photography — Chris Alstrin
Producers — Jamie Watson, Ryan Brouillette, Andreas Keller
Photographers — Dylan Johnston &  Vincent Venema
Editor — Govert Janse



Real and unfiltered

For the launch of the first ever adidas boost-equipped hiking boot the Terrex Freehiker, we wanted to show how escaping the noise can spark creativity.

We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively. 



True LA Creators 

Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.









Seamless journey

We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting. Making the best creative for each unique touchpoint.





Escape the feed

The content inspires social addicts by showing an overkill of messages, likes and post that makes you them reflect on their daily routines and to awake the crave to escape the feed.





Diplo Insta Stories

As a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.




2019 - Amsterdam, Berlin