Vincent Venema

Freelance Digital Art Director,
Creative Director & Designer


JOIN
THE CLUB


Client — adidas
Project — adidas Creators Club
www — adidas.com/creatorsclub

Introducing the adidas Creators Club, a membership program for true creators united as one. Join now to get inside and unlock the best of adidas. It's easy. It's free. It's time to create.

The concept communicates the benefits of having access to the adidas brand from the inside. We portray this in two ways that tease and ignite the feeling of being drawn in: enticing (when outside membership) and real, raw and fast (when inside membership).







Art Director — Vincent Venema
Copywriter — Paul Mann, John Moulder
Designer — Alfonso Rodriguez
Director of Photography — Giorgio Bruni
Producer — Jamie Watson
Creative studio — Stink Studios
Photographer — Will Robson Scott




Get inside adidas

To promote the global adidas Creators Club, we highlight the key benefits through aspirational characters who inspire a generation of creators.

We show ‘born from sport’ moments with athletic or energetic moments in cross category scenarios (e.g. running scenes, football pitches, store hype drops and street fashion). Through imagery and short film content, we highlight exclusive membership rewards, such as access to special events, early product access, runtastic premium, hype access and more.





Key adidas touchpoints

Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy, and shot list.

A combination of stills, video of boomerangs explain a variety of attractive benefits on CRM, social, in-app usage and promotion videos on the app store for the adidas app.  









2019 - Amsterdam, Berlin