Escape The Noise

Global Product Launch
Website
Retail Photography
Social Stories

SS 2019

Role

- Art direction
- Concept & creative
- Photography

What happens when creators (constantly surrounded by ‘noise’) are immersed in total peace and quiet without pressure, or stress, or noise? Will they flourish, learn and grow as people?

Project   Terrex Freehiker
Client     adidas outdoor

Film   Musician / Producer Diplo

Real and unfiltered

For the launch of the first ever adidas boost-equipped hiking boot the Terrex Freehiker, we wanted to show how escaping the noise can spark creativity. 

“As a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.”

We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively.

Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.

Film   Entrepeneur Maya French

Film    Chef Marcel Vigneron

Shot for its purpose

For the different platforms out there we created a range of different content pieces. Cinemagraphs, boomerangs, gifs and still photography. Making the best creative for each unique touchpoint.

For the ambassadors instagram accounts, PR assets (Hypebeast.com, outsideonline.com) and adidas channels (Newsroom, CRM, retail, dot.com and social).

Seamless journey

We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting.

To visually connect all the different pieces, an identity was created which helped communicate the ‘escape the noise’ concept in motion and stills.

Digital Experience

Featured film

We created a special version featuring Diplo for the main adidas instagram channel with 25.5 million followers.

“as a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.”

adidas instagram account

Social Snippets

Team

Art Director        Vincent Venema
Copywriter         Paul Mann
Designer             Jaimee Lowe
Motion                  Robert Glad
Producers          Jamie Watson, Ryan Brouillette, Andreas Keller

Photographers   Dylan Johnston & Vincent Venema
Director              Miko Lim
Dop                       Chris Alstrin
Editor
                  Govert Janse

Creators              Diplo, Maya French, Marcel Vigneron

Say hello

Let’s craft amazing ideas together.
hello@vincentvenema.com