Power of the Pixel

Design Film
Editorial

 2020

Role 

- Creative Direction
- Art Direction

A tiny pixel can inspire future generations. Take an exclusive first look at the IONIQ Parametric Pixel design language for the new generation of electric vehicles.

Project     Power of the Pixel
Client       Hyundai

Agency     Scholz & Friends


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"Taking inspiration from the past to design for the future"

When it comes to the design of the IONIQ cars, the team at Hyundai re-defines the conventional norm of interior and exterior vehicle design. Every pixel in IONIQ’s Parametric Pixel design continues to change the norm.

This begins with the IONIQ’s signature ‘Parametric Pixels’ – a unique jewel-like design that will feature on the exterior of all IONIQ models, and represent the IONIQ brand into the future.

The pixel is more than a design element. It’s a movement.

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Team

Creative Director     Vincent Venema
Senior Creative        Anne Marie Longtine
Producer                  Kriszta Csala

Say hello

Let’s craft amazing ideas together.
hello@vincentvenema.com