A tiny pixel can inspire future generations. Take an exclusive first look at the IONIQ Parametric Pixel design language for the new generation of electric vehicles.
Project Power of the Pixel
Agency Scholz & Friends
"Taking inspiration from the past to design for the future"
When it comes to the design of the IONIQ cars, the team at Hyundai re-defines the conventional norm of interior and exterior vehicle design. Every pixel in IONIQ’s Parametric Pixel design continues to change the norm.
This begins with the IONIQ’s signature ‘Parametric Pixels’ – a unique jewel-like design that will feature on the exterior of all IONIQ models, and represent the IONIQ brand into the future.
The pixel is more than a design element. It’s a movement.