Selected work
Brand, Motion, Sonic
VanMoof 2.0 —
The only way to move
Nothings beats like moving through the city on the newly refined VanMoof S5 & A5. A product featured led campaign.
Strategy, Brand Identity, Interior Design
ACE —
Strategy, Branding and Interior HQ
As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new HQ.
Brand Identity, Brand System, Digital Experience
Odido —
Digital brand launch
For the new Odido's digital brand identity, as part of Code D’azur, I led the team that was responsible for the entire digital brand experience from concept to design to execution.
Brand System, Motion Design
adidas —
Creators Club Brand Refresh
A fluid motion identity made for adidas global membership program and all its moving parts.
Digital Experience, Lookbook
Off-White —
"What stars are you under?"
For Off-White their FW 21 pre-collections we went on a personal journey. What is the definition of a "real" experience as our digital and physical life blends more and more.
Campaign, Film and Photography Direction
adidas Terrex —
Escape The Noise
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we showed how escaping the daily grind can spark creativity.
Campaign, Film & Photography, Editorials, Socials
adidas Women —
Real. Human. Stories.
For adidas women we created narratives that resonate with seasonal workout questions.