Vincent Venema

F1 Abu Dhabi GP: The Meeting Place for Champions
Role
- Creative Strategy
- Creative Consultant
Project
- Event Identity
- Mood Film
- Key Visuals
- Motion Design
- Brand guidelines
- DOOH and Social
Details
Project - Brand Identity Abu Dhabi GP
Client - Yas Marina Circuit
Studio - Woodwork
Year - 2023

Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.

I was responsible for developing the creative strategy that formed the foundation of the event identity created by Woodwork. An identity that reflects the Formula 1 seasons finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates. The meeting place for champions.

The creative ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies. 
Hero Film

F1 Abu Dhabi GP circuit, the F1 season's finale, where racers become champions.
visual-02
visual-01

An event identity that captures the energetic spirit of the Formula 1 seasons finale.
Racing car designed by Vincent Venema, showcasing a sleek, aerodynamic profile with vibrant purple and orange accents.
visual-11
A high-tech, disassembled virtual reality helmet with colorful components and rings floating around, showcasing advanced digital and immersive technology.
Vincent Venema, a multidisciplinary creative director, is featured in this vibrant image showcasing his innovative design approach with colorful geometric patterns and dynamic compositions.
A vibrant, symmetrical digital artwork featuring four colorful astronauts in dynamic poses, with the hashtag #AbuDhabiG prominently displayed in the center.
Promotional poster for the 2023 Abu Dhabi Grand Prix featuring Formula 1 branding and race details.

The creative ties into the brands vision of having world class 'cutting edge experiences' embracing the latest tech in the digital physical space.
A vibrant, abstract billboard featuring colorful, flowing shapes and patterns promoting the Formula 1 Abu Dhabi Grand Prix 2023.

Billboard OOH
Mural Street by Asylab

Wall takeover
Digital billboard showcasing Formula 1 race cars with vibrant colors in an urban setting, promoting the Abu Dhabi Grand Prix.

Billboard

Inflight entertainment

The meeting place for champions
A person standing in front of a large digital display showcasing colorful graphics and a racing car, highlighting innovative multimedia design.
A person viewing a large digital display with vibrant, futuristic graphics and racing cars at an exhibition or event.
Max Verstappen standing in front of colorful digital displays at the F1 exhibition, showcasing racing cars and Formula 1 branding.

Spatial
screens

Digital OOH
Creative director working on innovative multimedia projects in urban cityscape.

3D OOH Billboard

Team
Creative - Woodwork
Client - Yas Marina Circuit, Abu Dhabi GP

Creative Director - Marvin Koppejan
Creative Strategy - Vincent Venema
Executive Producer - Nina Fabel
Creative Producer - Gayle van Bochove
Sound - THNDR
Composer - Max Gramser
Composer - Han Kerkhof

THNDR Showcase
https://thndr.studio/project/formula-1-abu-dhabi-gp-2023/

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