F1 Abu Dhabi GP: Event Identity with Woodwork

F1 Abu Dhabi GP  —  Event identity summary

Abu Dhabi Grand Prix is the last F1 race of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.

I was responsible for developing the creative strategy that formed the foundation of the event identity created by Woodwork. An identity that reflects the Formula 1 season's finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates. The meeting place for champions.

The creative ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies. 

F1 Abu Dhabi GP  —  Key visual animation

F1 Abu Dhabi GP circuit, the F1 season's finale, where racers become champions.

F1 Abu Dhabi GP  —  Key visual animation

An event identity that captures the energetic spirit of the Formula 1 season's finale.

The creative ties into the brand's vision of having world-class 'cutting edge experiences' embracing the latest tech in the digital physical space.

Billboard OOH

Wall takeover

Billboard

Inflight entertainment

The meeting place for champions

Spatial

Digital OOH

3D OOH Billboard

Team

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