I am Vinnie, an independent multidisciplinary creative director for brand and digital design. My focus is on shaping brands, products and experiences in the realms of contemporary culture, lifestyle and ideas. 

The projects I work on vary from creative direction, brand identity, brand strategy, digital design, concept development, film & photography art direction, narrative systems and spatial.

I realize ideas across a wide range of fields including marketing, design, fashion, music and architecture. Concepted brands, established creative strategies, designed digital platforms, products, brand systems, launched global campaigns, explored motion behaviors, worked on 3d fashion and interiors.

I lead multidisciplinary teams as a creative director or hands-on design director, with the team composition carefully curated to fit the needs of the project. 

My passion is capturing people's imagination in new ways by exploring projects that are visually exciting and I also enjoy blending digital, physical & virtual worlds that consider all the sensorial elements.

After building solid experience in lifestyle (MTV, Nickelodeon), fashion (G-Star Raw, adidas Originals), sports (adidas, Nike), creative technology (AKQA, Sid Lee). I started working independently with a focus on brand experiences and creative craft.

I work alongside brands, studios and people at any stage of their journey. I collaborate globally and remotely from my base in Amsterdam and join teams on location around the world.

— CONTACT

— DISCIPLINES

  • Creative Direction

  • Creative Strategy

  • Brand & Identity

  • Brand Systems

  • Concept Development

  • Digital Design

  • Interactive Storytelling

  • Art Direction

  • Film & Photography

  • Motion & 3D Design

  • Audio Branding

  • Spatial Design

  • XR, VR & MR

— BRANDS

— FREELANCE

adidas, VanMoof, ACE, Code d'Azur, The Fabricant

Independent Creative Director
2016 - Current

— EMPLOYED

G-Star RAW

Sr. Art Director
2012 - 2015

Sid Lee

Digital Art Director
2010 - 2012

AKQA

Senior Designer
2008 - 2010

MTV

Creative Designer
2005 - 2008