As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new HQ in Amsterdam.
For Off-White their FW 21 pre-collections we went on a personal journey. What is the definition of a "real" experience as our digital and physical life blends more and more.
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity.
A product led campaign about how there is nothing like moving through the city on a VanMoof. The creative is about the seamless riding experience, ease of use and effortless design.
For the new Odido's digital brand identity, as part of Code D’azur, I led the team that was responsible for the entire digital brand experience from concept to design to launch.
Together with the team at adidas, we created a fluid identity for adidas membership program that is easily recognisable within the adidas world.