Selected work —
Vincent Venema

ACE —
Branding and Interior HQ

Creative Strategy, Brand Identity, Spatial Design

As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new HQ in Amsterdam.

Off-White —
"What stars are you under?"

Interactive Experience, Digital Lookbook

What is the definition of a "real" experience as our digital and physical life blends more and more? For Off-White FW 21 pre-collections, we pushed the boundaries of these definitions by using technologies such as photogrammetry.

adidas Terrex —
Escape The Noise

Global Marketing Campaign, Film & Photo Art Direction

For launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we went on a journey with Diplo and two other LA creators to escape the noise and spark creativity.

VanMoof 2.0 —
The only way to move

Global Marketing Campaign, Motion Graphics

A product led campaign about how there is nothing like moving through the city on a VanMoof. The creative is about the seamless riding experience, ease of use and effortless design.

Odido —
Digital brand launch

Brand Identity, Launch, Design System, Digital Experience

For the launch of Odido, as part of Code D’azur, I led the team that was responsible for the entire new digital brand identity from concept to design to launch.

adidas —
Creators Club Brand Refresh

Brand System, Motion Design, Sonic Branding

Together with the creative department at adidas, we created a fluid identity for adidas membership program that is easily recognisable within the adidas world.

Say hello and craft ideas together