adidas Creators Club -
Brand Identity Refresh
adidas Creators Club - Explanation film
Role
- Creative Direction
- Art Direction
- Concept Development
Project
- Brand Identity
- Brand Strategy
- Motion Design
- Website + Social
- Photography
- Film & Documentaries
- Flagship Store Films
We were asked to do a brand refresh of the Creators Club. The global membership program for adidas. The brief: Educate the creators on the membership and all its benefits. Highlighting the perks, how to earn points and level up. While keeping them engaged year-round.
We created a fluid identity that is easily recognisable within the adidas world. That can be used for events, retail spaces, adidas.com, app, social, crm and more. It works with different partnerships and is future proof.
2020
Concept - Plays on Perspective
Because of the task set to do, we created a high level visual concept, that can be easily adaptable in different places and works over a longer period of time. The concept is about ‘plays with perspective’, by opening doors for creators and taking them on a journey they never thought possible.
Supported by exclusive products, special offers and ‘money-can’t-buy’ experiences, we enable creators to see and do more while empowering their creativity.
Playful Photography
A combination of stills, gifs and videos explain a variety of attractive benefits on mails, social, paid media, promotional videos for the adidas app and digital displays in adidas retail stores.
Always in motion
Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy and shot list. We created numerous 2d and 3D textures, easily customisable for the different key touchpoints and languages.
adidas Creators Club - Motion Behavior 01.
adidas Creators Club - Motion Behavior 01.
adidas Creators Club - Motion Behavior 03.
adidas Creators Club - Motion Behavior 04.
Team
Art director - Vincent Venema
Copywriters - John Moulder, Lauren Jackson
Designer - Gijs van Niftrik
Project Manager - Galini Zachou
Producers - Korinna Bognar, Jamie Watson
Photographer - Louis Browne, Neil Favila, Peter Hou
Director of Photography - Giorgio Bruni
Production - Stvdium
Motion - Woodwork & Jeff Beukema
Editor - Sanne van Hecke
Sound Design - Thndr