Vincent VenemaPortrait of Vincent Venema, a multidisciplinary creative director, showcasing his professional headshot in a modern, minimalist setting.ProjectsAbout

adidas Creators Club: The Identity Evolution

Summary Mood Film
Role
- Creative Direction
- Art direction for Film & Photography
- Concept Development
Project
- Brand Identity
- Brand Strategy
- Motion Design
- Website + Social
- Photography
- Film & Documentaries
- Flagship Store Films
Details
Project - adidas Creators Club
Client - adidas
Year - 2020

We were asked to do a brand refresh of the Creators Club. (Recently re-named to AdiClub.) The global membership program for adidas. The brief: Educate the creators on the membership and all its benefits. Highlighting the perks, how to earn points and level up. While keeping them engaged year-round. 

We created a fluid identity that is easily recognisable within the adidas world. That can be used for events, retail spaces, adidas.com, app, social, crm and more. It works with different partnerships and is future proof.
An energetic young man jumping in front of a large outdoor billboard on a brick building.
Night view of a building with large black and white posters promoting the Calling All Creators event, illuminated against a dark sky.
Advertising digital screens promoting a creators club event and Adidas brand.

Concept - Plays on Perspective

Because of the task set to do, we created a high level visual concept, that can be easily adaptable in different places and works over a longer period of time. The concept is about ‘plays with perspective’, by opening doors for creators and taking them on a journey they never thought possible. 

Supported by exclusive products, special offers and ‘money-can’t-buy’ experiences, we enable creators to see and do more while empowering their creativity.

Motion Behavior 01.

Motion Behavior 02.

Motion Behavior 03.

Motion Behavior 04.

Always in motion

Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy and shot list. We created numerous 2d and 3D textures, easily customisable for the different key touchpoints and languages. 

The Photography and film was built upon the created concept of - plays on perspective.
A diverse group of friends enjoying a fun moment, smiling and laughing, with some raising their hands in excitement.
Young women relaxing and enjoying each other's company on a basketball court during sunset, showcasing friendship and leisure in a lively outdoor setting.
A dynamic image of Vincent Venema crouching on the floor, holding a microphone, dressed in a black hoodie and Adidas sneakers, showcasing his energetic and creative personality.
Young man with natural curly hair wearing a red Adidas sports jacket.

A combination of stills, gifs and videos explain a variety of attractive benefits on mails, social, paid media, promotional videos for the adidas app and digital displays in adidas retail stores. 
Stylish black and white tote bag featuring bold

Team

Art director - Vincent Venema
Copywriters - John Moulder, Lauren Jackson

Designer - Gijs van Niftrik
Project Manager  - Galini Zachou
Producers - Korinna Bognar, Jamie Watson

Photographer - Louis Browne, Neil Favila, Peter Hou
Director of Photography - Giorgio Bruni
Production - Stvdium

Motion - Woodwork & Jeff Beukema
Editor - Sanne van Hecke
Sound Design - THNDR

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