As Creative Director at Field.io, we crafted AI-driven fan experiences using real-time F1 sim data for IBM and Scuderia Ferrari.

at adidas, we captured the outdoor journey of LA creators, showcasing how the outdoors inspires their creativity.

At Code D’azur, I led the team behind Odido’s new digital brand identity and launch. 

As part of Smörgåsbord, I helped rebrand Ajax’s identity.

I led a collective of architects, strategists and designers to bring 11 agencies together in one brand and new HQ. From start to delivery.

In collaboration with Off-White, we explored what “real” means in today’s hybrid world.

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