IBM and Scuderia Ferrari: An AI Experience for Think25.
Client - IBM, Ferrari
Studio - Field.io
Year - 2025
IBM and Scuderia Ferrari are bringing Formula 1 fandom into the AI era, in close collaboration with FIELD.io. Using IBM’s watsonx AI technology, we transformed live telemetry from the driver’s seat into something fans can actually feel and respond to.
Every millisecond produces torrents of performance data but speed alone means nothing without the intelligence to capture and translate it at race pace. The dynamic AI systems take the vast streams of telemetry data from a pro F1 driving simulator and convert it into sharp, real-time feedback.
It’s a whole new way to understand what’s happening behind the wheel and to improve in the moment. Learn faster, know where to focus, master core skills. With real-time analytics powered by AI, insight arrives exactly when it’s needed most.
Re-cap of IBM: Ferrari at Think25
Pressure performance, precision intelligence, turning split-second inputs into lasting insight.
Accelerate your race craft with AI technology.
IBM watsonx tracks every racing input, from braking and acceleration to steering angles, delivering insights at the speed of the race.
The AI system interprets the nuance behind every surge, drift, and correction. It learns from how your decisions stack up, where you push, where you hesitate and transforms that data into a continuous learning experience.
With precise, actionable feedback, you’ll know exactly what to focus on. Identify key areas for improvement and get real-time guidance to make fast, informed adjustments on the track.
What begins as a high-speed challenge becomes something more personal: a reflection of your racing instinct.
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