adidas Terrex
Free Hiker —
Escape the Noise
featuring Diplo
Film Musician / Producer Diplo
- Design Direction
- Art direction for Film and Photography
- Film & Documentaries
- Digital activation
- Retail Photography
- Social Stories
- Influencer marketing
Client - adidas Outdoor
Year - SS 2019
We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively.
Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.
What happens when creators (constantly surrounded by ‘noise’) are immersed in total peace and quiet without pressure, or stress, or noise? Will they flourish, learn and grow as people?
Real and unfiltered
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity.
Seamless journey
We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting.
To visually connect all the different pieces, an identity was created which helped communicate the ‘escape the noise’ concept in motion and stills.
Film - Entrepeneur Maya French
“as a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.”
Shot for its purpose
For the different adidas platforms out there we created a range of different content pieces. Cinemagraphs, boomerangs, gifs and still photography. Making the best creative for each unique touchpoint.
For the ambassadors instagram accounts, PR assets (Hypebeast.com, outsideonline.com) and adidas channels (Newsroom, CRM, retail, dot.com and social).
Film - Chef Marcel Vigneron
Team
Art Director - Vincent Venema
Copywriter - Paul Mann
Creatives - Paul Mann, Joel Gutter, Gus Hedstrom, Vincent Venema
Designers - Jaimee Lowe, Martina Giurastante
Motion - Robert Glad
Producers - Jamie Watson, Ryan Brouillette, Andreas Keller
Photographers - Dylan Johnston & Vincent Venema
Director - Miko Lim
Director of Photography - Chris Alstrin
Editor - Govert Janse
Creators - Diplo, Maya French, Marcel Vigneron
Features
Outside Online - Entrepreneur Maya French on the power of unplugging.
Outside Online - How celebrity chef Marcel Vigneron Recharges.
Outside Online - DJ Diplo’s Secret Weapon? The Mountains.
Gearpatrol - It’s only february but adidas already dropped one of the year’s best hiking boots.