adidas Terrex Free Hiker: Escape the Noise, feat. Diplo

Film Musician / Producer Diplo

Role

- Creative Direction
- Design Direction
- Art direction for Film and Photography

Project

- Global Product Launch
- Film & Documentaries
- Digital activation
- Retail Photography
- Social Stories
- Influencer marketing

Details

Project - adidas Terrex Freehiker
Client - adidas Outdoor
Year - SS 2019

We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively.

Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.

Mountain landscape with rugged peaks and a serene lake at sunset, showcasing natural beauty and tranquility.

What happens when creators (constantly surrounded by ‘noise’) are immersed in total peace and quiet without pressure, or stress, or noise? Will they flourish, learn and grow as people?

Real and unfiltered

For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity.

A woman with curly hair standing outdoors in natural sunlight, wearing a black backpack and casual clothing, surrounded by dry grass and trees under a clear blue sky.

Creative professional crouching on a rock with a backpack, outdoors at sunset.

Majestic mountain peak illuminated by the warm glow of sunset, showcasing rugged terrain and rocky slopes against a clear sky.

Retail store display showcasing Terrex Free Hiker shoes with clothing racks and industrial shelving in the background.

Seamless journey

We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting.

To visually connect all the different pieces, an identity was created which helped communicate the ‘escape the noise’ concept in motion and stills.

Film - Entrepeneur Maya French

Woman with curly hair tying her shoelaces outdoors in a rocky desert setting during daylight.

Vincent Venema wearing a headlamp and outdoor jacket, looking into the distance during a rugged outdoor adventure at dusk.

“as a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.”

A man in a black jacket standing on a rocky mountain ledge overlooking a valley with mountains in the distance under a partly cloudy sky.

A hiker walking along a narrow mountain trail with scenic views of rolling hills and distant cityscape in the background.

Shot for its purpose

For the different adidas platforms out there we created a range of different content pieces. Cinemagraphs, boomerangs, gifs and still photography. Making the best creative for each unique touchpoint.

For the ambassadors instagram accounts, PR assets (Hypebeast.com, outsideonline.com) and adidas channels (Newsroom, CRM, retail, dot.com and social).