adidas Terrex Free Hiker: Global Launch with Diplo

adidas Free Hiker  —  Musician / Producer Diplo

We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively.

Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.

For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity. 

What happens when creators (constantly surrounded by ‘noise’) are immersed in total peace and quiet without pressure, or stress, or noise? Will they flourish, learn and grow as people?

Seamless Journey

We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting.

To visually connect all the different pieces, an identity was created which helped communicate the ‘escape the noise’ concept in motion and stills.

adidas Free Hiker  — Entrepreneur Maya French

adidas Free Hiker  —  Diplo's Socials

“as a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.”

Shot for its purpose

For the different adidas platforms out there we created a range of different content pieces. Cinemagraphs, boomerangs, gifs and still photography. Making the best creative for each unique touchpoint.

For the ambassadors instagram accounts, PR assets (Hypebeast.com, outsideonline.com) and adidas channels (Newsroom, CRM, retail, dot.com and social).

adidas Free Hiker  — Chef Marcel Vigneron

Selected Press

Outside Online, Entrepreneur Maya French on the Power of Unplugging

Outside Online, How Celebrity Chef Marcel Vigneron Recharges

Outside Online, DJ Diplo's Secret Weapon? The Mountains.

Gear Patrol, It’s Only February but Adidas Already Dropped One of the Year’s Best Hiking Boots.

Marketing Week, How Adidas is trying to shake off hiking’s ‘stale’ image.

Complex, "Get the First Look at adidas TERREX's Game-Changing Free Hiker"

Hypebeast, "adidas Terrex Free Hiker Is Trail-Ready in New Earthy Colorway"

Outside Online, "Adidas Makes a Great Boot for City and Trail"

Team

Art Director - Vincent Venema
Copywriter - Paul Mann
Creatives - Paul Mann, Joel Gutter, Gus Hedstrom, Vincent Venema
Designers - Jaimee Lowe, Martina Giurastante
Motion - Robert Glad
Producers - Jamie Watson, Ryan Brouillette, Andreas Keller

Photographers - Dylan Johnston & Vincent Venema
Director - Miko Lim
Director of Photography - Chris Alstrin
Editor - Govert Janse

Creators - Diplo, Maya French, Marcel Vigneron

Reach Out. Say Hi.

If you’re interested in any form of collaboration, say hello and let's craft ideas together.