Off-White with Virgil Abloh: 'What Stars Are You Under"

Role
- Creative Direction
- Art Direction
- Concept Development
Project
- Digital Fashion
- Virtual Collection
- Virtual Showcase
- Short Films
- Digital Lookbook
Details
Project - SS21 Pre-Collection
Client - Off-White
Studio - The Fabricant

For the Off-White 2021 pre-collections we went on a personal journey. Inspired by how twists and turns happen in life as we reminisce our past experiences.

What is the definition of a "real" experience as our digital and physical life blends more and more. Our memories fade, but the digital ones never degrade. We pushed the boundaries of these definitions by using technologies such as photogrammetry.

A stylish woman in a black and pink oversized shirt, black shorts, and high socks, accessorized with sunglasses, a cap, and a small handbag, standing outdoors with a modern building in the background.
A fashion model standing in an urban, artistic environment, wearing a black and white patterned coat, white trousers, and holding a red bag, showcasing contemporary fashion style.

By using photogrammetry we recreated scenes from streets in Tokyo, London, Paris and LA.  

Off-White sign-in page on an urban street corner.
Stylish woman in a black leather jacket and skirt, holding a white handbag, wearing sunglasses, and standing confidently against a plain gray background.
Young man dressed in a stylish gray overcoat, black pants, and polished shoes, standing confidently on a city sidewalk with a modern building background.
An elegant woman in a stylish color-block blazer, black trousers, and pink shoes, holding a pink handbag, standing in front of a futuristic aircraft wreckage.
A pink layered ruffled dress displayed on a mannequin and worn by a model, showcasing contemporary fashion design with a unique, artistic style.
Fashion model wearing a black and pink abstract patterned outfit, accessorized with sunglasses, standing outdoors with a modern vehicle in the background.

Team

Creative Director - Virgil Abloh
Stylist - Ibrahim Kamara
Photographer - Andrea Artemisio

Studio - The Fabricant
Creative Director - Vincent Venema
3D Artist - Airton Groba

Reach Out. Say Hi.

If you’re interested in any form of collaboration, say hello and let's craft ideas together.