Odido —
The Digital Brand Identity
Odido Showreel - Digital Brand Experience
Role
- Creative Direction
- Design Direction
- Creative Strategy
- Creative Consultant
- Design Direction
- Creative Strategy
- Creative Consultant
Project
- Brand Identity
- Motion Principles
- B2C + B2B Design
- Mobile Apps
- Design system
- Newsletters
- Illustration style
- Iconography
- Media Interface
- Digital In-store displays
- Motion Principles
- B2C + B2B Design
- Mobile Apps
- Design system
- Newsletters
- Illustration style
- Iconography
- Media Interface
- Digital In-store displays
Details
For the new Odido's brand identity, I was responsible for the digital brand experience from concept to design to execution. Odido is a mobile, fiber and TV provider (former T-Mobile Netherlands and Tele2).
As part of digital agency Hypersolid together with the entire team, we created the digital identity that was made to scale for a wide range of platforms (B2B + B2C), from emails and television to digital in-store displays, mobile apps and websites all while maintaining a unified recognisable visual language.
The created design system includes custom typography & iconography, motion principles and illustrations.
In very close collaboration with Odido Nederland, TBWA\NEBOKO, Hypersolid, DAY, BUCK, CoTypeâ„¢ Foundry, MassiveMusic, VIM Group, Think Yellow
A digital identity that puts people first. Guided by the brands philosophy and experience principles.
We wanted to create an inspiring and easy to navigate human centered experience. All with one goal to create moments of delight.
The created design system for Odido is scalable, consistent and easy to implement.
The icons are custom made to work for digital, online, app and spatial.
The created icon system adapts to different moods, applications and combinations.
The Odido mobile app designed
for 7 million+ users.
A unified visual language across every digital touchpoint: online, apps, tv, newsletters and digital in-store displays.
Team
Odido - Clients
Rindert De Lange, Margaret Kreuger, Sanne Cuperus, Daan Wassink, Bas Touw, Max Doorenspleet, Rian van Heugten,
Nicole Catherine Vrolijk, Wouter de Kleyn, Raymond Kulsen, Dionne van Dijk, Annelies van 't Westende
www.odido.nl
Nicole Catherine Vrolijk, Wouter de Kleyn, Raymond Kulsen, Dionne van Dijk, Annelies van 't Westende
www.odido.nl
Hypersolid - Digital strategy, design & experience
Account - Charlotte Lilly
Strategy - Wybe van Sallows, Sanne Mak
ECD - Dani Polak
Creative Director - Vincent Venema
Strategy - Wybe van Sallows, Sanne Mak
ECD - Dani Polak
Creative Director - Vincent Venema
Project Managers - Arvid van Kasteel, Ceren Yalcin, Brendan Spijkerman, Thiago Tardioli, Boris Nauta, Przemek Siemion
Directors - Massimo Meijer, Priscilla de Gier, Robin Westerhoff, David Vogel, Rick Ootes
Art Directors - Kevin Kikkert, James Hayter
User Experience - Sarah Bui, Laurent Perez, Ruben Vandenbosche
Motion Design - Joshua Noon, Rob Stroom, Rob Wienk
Designers - Tim Frankena, Ruben Bruijnje, Isabel Felice da Silva, Yvonne Lu, Remco Braas, Justin de Vink, Mark Tunzi,
Hugo Noorlander, Lennard Gog, Sander Vervaart, Coraline Oscar
Directors - Massimo Meijer, Priscilla de Gier, Robin Westerhoff, David Vogel, Rick Ootes
Art Directors - Kevin Kikkert, James Hayter
User Experience - Sarah Bui, Laurent Perez, Ruben Vandenbosche
Motion Design - Joshua Noon, Rob Stroom, Rob Wienk
Designers - Tim Frankena, Ruben Bruijnje, Isabel Felice da Silva, Yvonne Lu, Remco Braas, Justin de Vink, Mark Tunzi,
Hugo Noorlander, Lennard Gog, Sander Vervaart, Coraline Oscar
Development - Robby Uitbeijerse, Tim Goosens, Mark Ootes, Jelmer Overeem, Mara Kok, Will Falkowski, Scott B.
Project showcase from Hypersolid
https://www.hypersolid.com/cases/odido
Project showcase from Hypersolid
https://www.hypersolid.com/cases/odido
Vim Group - Brand change
Rene Bekker, Niek Fransen, Tabea Filipski, Ermelinde van Reusel, Diederik van Sas, Annabel Burger, Arjan Kapteijns
www.vim-group.com/en/
www.vim-group.com/en/
TBWA\Neboko - Brand identity, communication, positioning
Joris Groot, Nastasia Broutin, Boris Rijksen, Dennis Baars, Darre van Dijk, Marc van Eck, Anouk Zink
Project showcase from TBWA\Neboko
www.tbwa.nl/studioneboko/odido
Project showcase from TBWA\Neboko
www.tbwa.nl/studioneboko/odido
Buck - Illustrations
Under the guidance of TBWA\Neboko and Code D'azur, the illustrative style for Odido was created in collaboration with Buck.
Simon Buijs, Vincent Lammers, Richard Gray, Jamey Kitchens
www.Buck.co
Simon Buijs, Vincent Lammers, Richard Gray, Jamey Kitchens
www.Buck.co
CoTypeâ„¢ Foundry - Typography
The O-typical font was created in collaboration with CoType™ Foundry.
Font production and engineering by Diana Ovezea.

Project showcase from CoType Foundry
https://cotypefoundry.com/fonts-in-use/odido/
Font production and engineering by Diana Ovezea.

Project showcase from CoType Foundry
https://cotypefoundry.com/fonts-in-use/odido/
Iconography & Icon system
Under the guidance of Code D'azur, in collaboration with Zach and Gino.
Icon Identity - Zach Rosczewski
Icon Designer - Gino van Lierop
www.zachroszczewski.com
Icon Identity - Zach Rosczewski
Icon Designer - Gino van Lierop
www.zachroszczewski.com
Showreel - Digital Brand Experience
Composer - Max Gramser (Thndr)
Motion Design - David Gieling (David+Jim)
Design - Vincent Venema, Massimo Meijer, James Hayter, Isabel Felice da Silva
www.thndr.studio
Design - Vincent Venema, Massimo Meijer, James Hayter, Isabel Felice da Silva
www.thndr.studio
Day - Spatial & interior design
Massive Music - Sonic identity, sound logo
Think Yellow - Design execution, print & retail
Paulus Nabbe, Kim Terpstra, Jesper Kuilman
More information about the project featured on the Think Yellow site.
https://thinkyellow.nl/cases/wij-zijn-odido/
More information about the project featured on the Think Yellow site.
https://thinkyellow.nl/cases/wij-zijn-odido/
Entopic/iO - Content management
Phenster - Photography development
Thank you to everyone who I collaborated with on this project.