Odido —
The Digital Brand Identity

Odido Showreel - Digital Brand Experience

For the new Odido's brand identity, I was responsible for the digital brand experience from concept to design to execution. Odido is a mobile, fiber and TV provider (former T-Mobile Netherlands and Tele2).

As part of digital agency code d’azur together with the entire team, we created the digital identity that was made to scale for a wide range of platforms (B2B + B2C), from emails and television to digital in-store displays, mobile apps and websites all while maintaining a unified recognisable visual language.

The created design system includes custom typography & iconography, motion principles and illustrations.

In very close collaboration with Odido Nederland, TBWA\NEBOKO, Code d'azur, DAY, BUCK, CoType™ Foundry, MassiveMusic, VIM Group, Think Yellow

A digital identity that puts people first. Guided by the brands philosophy and experience principles.

We wanted to create an inspiring and easy to navigate human centered experience. All with one goal to create moments of delight.

The created design system for Odido is scalable, consistent and easy to implement.

The icons are custom made to work for digital, online, app and spatial.

The created icon system adapts to different moods, applications and combinations.

The Odido mobile app designed
for 7 million+ users.

A unified visual language across every digital touchpoint: online, apps, tv, newsletters and digital in-store displays.

Team

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