Odido: Digital Brand Identity
Case study film
Design System
Motion Principles
Mobile Apps
Illustration Style
Iconography
In-store Displays
Client: Odido
Agency: Code d’Azur (now Hypersolid)
Year: 2023
As creative director at Code d’Azur (now Hypersolid), I led the team behind Odido’s digital brand experience, from concept and design system to launch. Odido is the Dutch mobile, fibre and TV provider formed from T-Mobile Netherlands and Tele2.
We created a digital identity built to scale across B2C and B2B platforms, from email and television to in-store displays, mobile apps and websites, with one recognisable visual language throughout. The design system includes custom typography and iconography, motion principles and illustration.
In close collaboration with Odido, TBWA\Neboko, DAY, Buck, CoType Foundry, MassiveMusic, VIM Group and Think Yellow.
Digital Experience
A digital identity that puts people first, guided by the brand’s philosophy and experience principles. We set out to create an inspiring, easy-to-navigate, human-centred experience, with moments of delight throughout.
Illustrative system by Buck
Design System
The design system is scalable, consistent and easy to implement.
Iconography
Custom icons built to work across web, app and spatial. The system adapts to different moods, applications and combinations.
Icon system in motion
The Odido App
The app is designed for more than 7 million users.
App onboarding: warm welcome
Every Touchpoint
One visual language across web, apps, TV, newsletters and in-store displays.
In-store display motion
Newsletters
Team
Nicole Catherine Vrolijk, Wouter de Kleyn, Raymond Kulsen, Dionne van Dijk, Annelies van 't Westende
Website: www.odido.nl
Strategy - Wybe van Sallows, Sanne Mak
ECD - Dani Polak
Creative Director - Vincent Venema
Directors - Massimo Meijer, Priscilla de Gier, Robin Westerhoff, David Vogel, Rick Ootes
Art Directors - Kevin Kikkert, James Hayter
User Experience - Sarah Bui, Laurent Perez, Ruben Vandenbussche
Motion Design - Joshua Noon, Rob Stroom, Rob Wienk
Designers - Tim Frankena, Ruben Bruijnje, Isabel Felice da Silva, Yvonne Lu, Remco Braas, Justin de Vink, Mark Tunzi,
Hugo Noorlander, Lennard Gog, Sander Vervaart, Coraline Oscar
Project showcase from Hypersolid (formerly Code d’Azur)
https://www.hypersolid.com/cases/odido
www.vim-group.com/en
Project showcase from TBWA\Neboko
www.tbwa.nl/studioneboko/odido
Simon Buijs, Vincent Lammers, Richard Gray, Jamey Kitchens
www.buck.co
Font production and engineering by Diana Ovezea.
Project showcase from CoType Foundry
https://cotypefoundry.com/fonts-in-use/odido/
Icon Identity - Zach Roszczewski
Icon Designer - Gino van Lierop
www.zachroszczewski.com
Design - Vincent Venema, Massimo Meijer, James Hayter, Isabel Felice da Silva
www.thndr.studio
Case study at Think Yellow https://thinkyellow.nl/cases/wij-zijn-odido
Thanks to everyone I worked with on this project.
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