Odido - The Digital Brand Experience
Odido Showreel - Digital Brand Experience
Role
- Creative Direction
- Design Direction
- Creative Strategy
- Creative Consultant
Project
- Brand Identity
- Motion Principles
- B2C + B2B Design
- Mobile Apps
- Design system
- Newsletters
- Illustration style
- Iconography
- Media Interface
- Digital In-store displays
For the new Odido's brand identity, I was responsible for the digital brand experience from concept to design to execution. Odido is a mobile, fiber and TV provider (former T-Mobile Netherlands and Tele2).
As part of code d’azur together with the entire team, we created the digital identity that was made to scale for a wide range of platforms (B2B + B2C), from emails and television to digital in-store displays, mobile apps and websites all while maintaining a unified recognisable visual language.
The created design system includes custom typography & iconography, motion principles and illustrations.
In very close collaboration with Odido Nederland, TBWA\NEBOKO, Code d'azur, DAY, BUCK, CoType™ Foundry, MassiveMusic, VIM Group, Think Yellow
Project Odido Digital Identity
Client Odido
Digital Agency. Code D'Azur
2023
A digital identity that puts people first. Guided by the brands philosophy and experience principles.
We wanted to create an inspiring and easy to navigate human centered experience. All with one goal to create moments of delight.
The created design system for Odido is scalable, consistent and easy to implement.
The icons are custom made to work for digital, online, app and spatial.
The created icon system adapts to different moods, applications and combinations.
The Odido mobile app designed for
7 million+ users.
A unified visual language across every digital touchpoint: online, apps, tv, newsletters and digital in-store displays.
The Odido team
Strategy - Wybe van Sallows, Sanne Mak
Executive Creative Director - Dani Polak
Creative Design Director - Vincent Venema
Directors - Massimo Meijer, Priscilla de Gier, Robin Westerhoff, David Vogel, Rick Ootes
Art Directors - Kevin Kikkert, James Hayter
User Experience - Sarah Bui, Laurent Perez, Ruben Vandenbosche
Motion Design - Joshua Noon, Rob Stroom, Rob Wienk
Designers - Tim Frankena, Ruben Bruijnje, Isabel Felice da Silva, Yvonne Lu, Remco Braas, Justin de Vink, Mark Tunzi, Hugo Noorlander, Lennard Gog, Sander Vervaart, Coraline Oscar
Project showcase from Code D'azur
https://codedazur.com/cases/odido
www.odido.nl
www.vim-group.com/en/
Project showcase from TBWA\Neboko
www.tbwa.nl/studioneboko/odido
Simon Buijs, Vincent Lammers, Richard Gray, Jamey Kitchens
www.Buck.co
Font production and engineering by Diana Ovezea.
Project showcase from CoType Foundry
https://cotypefoundry.com/fonts-in-use/odido/
Icon Identity - Zach Rosczewski
Icon Designer - Gino van Lierop
www.zachroszczewski.com
Design - Vincent Venema, Massimo Meijer, James Hayter, Isabel Felice da Silva
www.thndr.studio
More information about the project featured on the Think Yellow site.
https://thinkyellow.nl/cases/wij-zijn-odido/
Thanks to everyone who I collaborated with on this project.