VanMoof 2.0 Labs —
Tested to the extreme
VanMoof Labs - 30'' Summary Film
Role
- Creative Director
Project
- Social films and photography
- Graphic Design
- Motion Behavior
- Iconography
- Graphic Design
- Motion Behavior
- Iconography
Details
Project - VanMoof Labs
Client - VanMoof
Year - 2024
Client - VanMoof
Year - 2024
With the labs project, we show how VanMoof 2.0 goes above and beyond industry standards in testing their S5 & A5 e-bikes. In an official regulated testing laboratory, following strict rules, testing the bikes under different simulated weather conditions you could endure in the city.
VanMoof goes even further by turning up the dial and pushes beyond these regulations by recreating the toughest conditions imaginable. Tested to the extreme. This is part of one-of-many initiatives in building trust with current and new audiences under the new ownership whilst re-introducing the brand.