Short Film
Virtual Showcase

 SS 2021


- Creative Direction
- Art Direction

Fusing together elements of fashion and technology, for the New York-based label rag & bone the creative is showcasing pieces from its 2021 Summer/Spring Collection: Metamorphosis.

An experiential short film turning the runway into a digital landscape that reimagines an ubiquitous part of New York architecture—the fire escape—and pushes the boundaries of creativity.

"Leading the fashion industry towards a new sector of digital-only designed clothing. From start to finish wasting nothing but data."

This virtual collaboration features a digital avatar walking the “runway” through a New York-inspired landscape, modeling the versatile collection—from day to night—with a constant loop of styling options.

Revealing the spring 2021 collection in a virtual world.

The idea is to use the virtual showcase to convey the concept behind the collection, which rag & bone sees as “the essential, perfected wardrobe” with quality pieces that are made to last and “provide a sense of safety and meaning.”