Based in Amsterdam, regularly in Geneva.
Work
As Creative Director at Field.io, we crafted AI-driven fan experiences using real-time F1 sim data for IBM and Scuderia Ferrari.
At Code D’azur, I led the team behind Odido’s new digital brand identity and launch.
As part of Smörgåsbord, I helped rebrand Ajax’s identity.
I led a collective of architects, strategists and designers to bring 11 agencies together in one brand and new HQ. From start to delivery.
at adidas, we captured the outdoor journey of LA creators, showcasing how the outdoors inspires their creativity.
In collaboration with Off-White, we explored what “real” means in today’s hybrid world.
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