Hello there, I am an independent creative director working alongside brands, studios and individuals at any stage of their journey.

Brand / Identity

VanMoof shows how they go above and beyond industry standards in testing their S5 & A5 e-bikes to extremes.

Creative Strategy / Brand Identity / Interior Design / Digital

As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new HQ.

Digital Experience

For Off-White their 2021 pre-collections we went on a personal journey. What is the definition of a "real" experience as our digital and physical life blends more and more.

Brand Identity / Visual Systems / Digital

For the new Odido's digital brand identity, as part of Code D’azur, I led the team that was responsible for the entire digital brand experience from concept to design to execution.

Focussing on shaping brands, spaces and digital experiences in the realms of creative culture, lifestyle and ideas.


Virtual Runway Show / Digital Fashion

Together with The Fabricant and Ruth Hogben, we created an experiential virtual NY runway show fusing together elements of fashion and technology.

Brand Film

A Hyundai brand film inspired by a tiny pixel designed for the next generation of electric vehicles.

Campaign / Film and Photography Direction

For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, showing how escaping the daily grind can spark creativity.

Say hello and craft ideas together