Brands include AFC Ajax, IBM × Ferrari, Off-White, adidas, Samsung, Red Bull, Manolo Blahnik and Odido. More about me.
IBM × Scuderia Ferrari: AI Fan Experience
As creative director at Field.io, I led AI-driven fan experiences for IBM and Scuderia Ferrari, built on real-time F1 simulator data.
As part of Smörgåsbord, we created a new visual language and design system around the return of the classic crest.
adidas Creators Club: Identity Refresh
A motion-led identity for adidas’ membership programme, from screen to store.
Brand identity and motion direction for ABN AMRO: a spark, set into motion.
I led a collective of strategists, architects, and designers to bring 11 agencies under one brand and into one new HQ, from concept to delivery.
Odido: Digital Brand Identity
For the launch of Odido, I led the Code d'Azur team behind the new digital brand experience. One visual language that scales from mobile apps to in-store displays.
Off-White: What Stars Are You Under?
The SS21 pre-collection as a virtual showcase, with Virgil Abloh and The Fabricant.
adidas Terrex Free Hiker: Global Launch with Diplo
We followed Diplo and two LA creators along the Pacific Crest Trail to launch the Terrex Free Hiker.
Reach Out. Say Hi.
If you’re interested in any form of collaboration, say hello and let's craft ideas together.