Role
- Creative Direction
- Strategy
- Concept Development
- Brand Concultancy
- Art Direction and Design
Project
- Brand and Identity
- Environmental Design
- Digital
- Motion and 3D Behavior
- Photography and Film
- Audio Identity and Sonic Branding
- Blockchain Technology
- Cultural Programming
Our future belongs to the next generation. For the identity of ACE (a collective of creative agencies) we wanted to create a brand that encapsulates the fresh perspectives that are in tune with current culture, society and technology.
ACE sparks conversations with exciting ideas, energized by curiosity and with the desire to create memorable work. A brand that reflects the shifting identities, values and ideologies made for the new world.
Together as one, ACE creates waves that inspire people to join them on their core mission - activating positive change for people, brands, and society.
Project Brand and Identity
Client ACE
The graphical concept of making waves is the starting point for all things aesthetic. Across all graphic comms (where appropriate) it creates the idea of 'making waves' which suggests it's forever in motion, always in progressing, bridging one generation to the next and making waves for a brighter future. This aesthetic should become synonymous with the ACE brand when its more established.
This is at the heart of everything.
Be relevant and well informed.
Emit energy and inspire those around us.
Ace 3D Exploration 02.
Photography from Mounir Raji - https://www.mounirraji.com/ - Images only for reference usage
Visual explorations for the upcoming blockchain based Ace coin and token technology.
Creative Director - Vincent Venema
Project Manager - Sander van de Bunt
Brand and Identity Studio - Smörgåsbord
Motion and 3D Studio - Woodwork
Audio Identity - THNDR