ACE _
A collective of agencies,
made for the new world.

Ace Graphical Logo

Role

- Creative Direction
- Strategy
- Concept Development
- Brand Concultancy
- Art Direction and Design

Project

- Brand and Identity
- Environmental Design
- Digital
- Motion and 3D Behavior
- Photography and Film
- Audio Identity and Sonic Branding
- Blockchain Technology
- Cultural Programming

Our future belongs to the next generation. For the identity of ACE (a collective of creative agencies) we wanted to create a brand that encapsulates the fresh perspectives that are in tune with current culture, society and technology.

ACE sparks conversations with exciting ideas, energized by curiosity and with the desire to create memorable work. A brand that reflects the shifting identities, values and ideologies made for the new world. 

Together as one, ACE creates waves that inspire people to join them on their core mission - activating positive change for people, brands, and society. 

Ace Logo Motion Behavior 01.

Ace graphical pattern 01.

Making Waves Concept

The graphical concept of making waves is the starting point for all things aesthetic. Across all graphic comms (where appropriate) it creates the idea of 'making waves' which suggests it's forever in motion, always in progressing, bridging one generation to the next and making waves for a brighter future. This aesthetic should become synonymous with the ACE brand when its more established.

Ace Logo Static Motion 01.

Ace Logo type 01.

Ace Motion Behavior 02. 'A' Icon + Initiatives

Our future belongs to the next generation. For the identity of ACE (a collective of creative agencies) we wanted to create a brand that encapsulates the fresh perspectives that are in tune with current culture, society and technology.

Ace Motion Behavior 03. 'A' Icon

Ace Summary 01.

Ace Summary 02.

Authentic

This is at the heart of everything. 

Cultured

Be relevant and well informed.

Energising

Emit energy and inspire those around us. 

Ace 3D Exploration 01.

Ace 3D Exploration 02.

Ace Brand Alignments 01.

It's not an identity. It's a culture. 

Ace Photography Explorations 01.

Ace Photography Explorations 02.

Ace Photography Exploration 03.

Photography from Mounir Raji - https://www.mounirraji.com/ - Images only for reference usage

Ace Brand Alignments 02.

Ace Product Alignments 01.

Ace Product Alignments 02.

Ace + Amaru Film Exploration 01. 

Ace + Amaru Film Exploration 02.

Ace Coin and Token

Visual explorations for the upcoming blockchain based Ace coin and token technology.

Ace Coin and Token Exploration 01.

Ace Coin and Token Exploration 02.

Ace Coin and Token Exploration 03.

Team