- Creative Direction
- Brand Strategy
- Brand Identity
- Art Direction and Design
- Concept Development
- Brand Concultancy
- Motion and 3D Behavior
- Audio Identity
- Digital Experience
- Blockchain Technology
- Cultural Programming
- HQ interior design
- Environmential Design
As a creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and headquarters in Amsterdam.
The new brand encapsulates the fresh perspectives that are in tune with current culture, society and technology. A collective that sparks conversations with exciting ideas, energized by curiosity and with the desire to create memorable work. A brand that reflects the shifting identities, values and ideologies made for the new world.
Together as one, ACE creates waves that inspire people to join them on their core mission - activating positive change for people, brands, and society.
The graphical concept of making waves is the starting point for all things aesthetic. Across all graphic comms (where appropriate) it creates the idea of 'making waves' which suggests it's forever in motion, always in progressing, bridging one generation to the next and making waves for a brighter future.
This is at the heart of everything.
Be relevant and well informed.
At the very center of culture.
Emit positive energy and inspire those around us.
The brand identity set the foundation for the architecture of the new ACE headquarters in Amsterdam. In close collaboration with interior architects and designers from Tank we created a place that inspires a culture of positivity, creative energy and open-mindedness.
The HQ is the space to create new ideas and liberate our thoughts in unexpected ways. ACE initiates encouragement programs, creative workshops, inspiration sessions and recording facilities.
The visual language of ACE is one that is a true representation of society. In front and at the back of the camera. Ace works with upcoming talent, from different backgrounds to encourage individual expression.
Photography Mounir Raji - Images only for reference usage
The Ace Coin enables the brand to further involve the employees in the development and growth of the company. The visual execution ties back into the core values of the brand.