adidas —
Creators Club Identity

adidas _
Creators Club Identity


- Creative Direction
- Art Direction
- Concept Development


- Brand Identity
- Brand Strategy
- Motion Design
- Website + Social
- Photography
- Film & Documentaries
- Flagship Store Films

For 2020, we were asked to do a refresh of the Creators Club. The global membership program for adidas. The brief was simple: Educate the creators on the membership and all its benefits. Highlighting the perks, how to earn points and level up. While keeping them engaged year-round. 

Create a solid identity that is easily recognisable within the adidas world. That can be used for events, retail spaces,, app, social, crm and more. Works with different partnerships and is future proof.


adidas Creators Club Mood film

Plays on perspective

Because of the task set to do, we created a high level visual concept, that can be easily adaptable in different places and works over a longer period of time.

The concept is about ‘plays with perspective’, by opening doors for creators and taking them on a journey they never thought possible. 

Supported by exclusive products, special offers and ‘money-can’t-buy’ experiences, we enable creators to see and do more while empowering their creativity.

adidas Creators Club Motion Design + Animated Typography

Key touchpoints

Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy, and shot list.

A combination of stills and videos explain a variety of attractive benefits on mails, social, paid media, promotional videos for the adidas app and digital displays in adidas retail stores.  

adidas Creators Club Social Post Examples

adidas Creators Club CRM / Newsletter Examples

adidas Creators Club Social Stories Example


Creative Director - Richard Askin
Art director - Vincent Venema
Copywriters - John Moulder, Lauren Jackson

Designer - Gijs van Niftrik
Project Manager  - Galini Zachou
Producers - Korinna Bognar, Jamie Watson

Photographer - Louis Browne, Neil Favila, Peter Hou
Director of Photography - Giorgio Bruni
Production - Stvdium

Motion - Woodwork & Jeff Beukema
Editor - Sanne van Hecke
Sound Design - Thndr