We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively.
Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.
Film Musician / Producer Diplo
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Freehiker, we wanted to show how escaping the noise can spark creativity.
What happens when creators (constantly surrounded by ‘noise’) are immersed in total peace and quiet without pressure, or stress, or noise? Will they flourish, learn and grow as people?
Film Entrepeneur Maya French
Film Chef Marcel Vigneron
adidas instagram Diplo feature
We created a special version featuring Diplo for the main adidas instagram channel with 25.5 million followers.
“as a busy creator music producer Diplo has a first-hand experience on how to use the outdoors to refresh and find inspiration for his next adventure.”
We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting.
To visually connect all the different pieces, an identity was created which helped communicate the ‘escape the noise’ concept in motion and stills.
For the different adidas platforms out there we created a range of different content pieces. Cinemagraphs, boomerangs, gifs and still photography. Making the best creative for each unique touchpoint.
For the ambassadors instagram accounts, PR assets (Hypebeast.com, outsideonline.com) and adidas channels (Newsroom, CRM, retail, dot.com and social).
Outside Online - Entrepreneur Maya French on the power of unplugging.
Outside Online - How celebrity chef Marcel Vigneron Recharges.
Gearpatrol- It’s only february but adidas already dropped one of the year’s best hiking boots.