Formula 1
Abu Dhabi GP 2023
Role
- Creative Strategy
- Creative Consultant
Project
- Mood Film
- Key Visuals
- Digital Billboards
- Motion Identity
Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.
I was responsible for developing a creative strategy that formed the foundation of the brand identity created by Woodwork. A brand identity that reflects the Formula 1 seasons finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates. The meeting place for champions.
The creative ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies.
Project Brand Identity Abu Dhabi GP
Client Yas Marina Circuit
Studio Woodwork
2023
F1 Abu Dhabi GP circuit, the F1 season's finale, where racers become champions.
A brand identity that captures the energetic spirit of the Formula 1 seasons finale.
The creative ties into the brands vision of having world class 'cutting edge experiences' embracing the latest tech in the digital physical space.
Large Billboard
Digital OOH
3D OOH Billboard
Spatial Design Exploration
The meeting place for champions.
Team
Client - Yas Marina Circuit
Studio - Woodwork
Creative strategy - Vincent Venema
Woodwork
Creative Director - Marvin Koppejan
Executive Producer - Nina Fabel
Creative Producer - Gayle van Bochove
Creative Team - Roberto Andreu, Ernst Noort, Miguel Mena Solis, Lennard Goede, Pascal Amestegui-Fuentes, Hidde Maas
THNDR
Composer - Max Gramser