Formula 1
Abu Dhabi GP 2023

Role

- Creative Strategy
- Creative Consultant

Project

- Mood Film
- Key Visuals
- Digital Billboards
- Motion Identity

Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.

I was responsible for developing a creative strategy that formed the foundation of the brand identity created by Woodwork. A brand identity that reflects the Formula 1 seasons finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates. The meeting place for champions.

The creative ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies. 

 2023

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F1 Abu Dhabi GP circuit, the F1 season's finale, where racers become champions.

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A brand identity that captures the energetic spirit of the Formula 1 seasons finale.

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Insta-Overview-Layout-01
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Insta-Stories-Layout-01

The creative ties into the brands vision of having world class 'cutting edge experiences' embracing the latest tech in the digital physical space.

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Large Billboard

screens

Digital OOH

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3D OOH Billboard

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Spatial Design Exploration

The meeting place for champions.

Team