- Creative Strategy
- Creative Consultant
- Concept Development
- Mood Film
- Key Visuals
- Digital Billboards
- Motion Identity
Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.
We created a brand identity that reflects the Formula 1 seasons finale. The world-class experience and the true essence of the Yas Marina circuit on Yas Island in United Arab Emirates. The meeting place for champions.
The creative execution ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies.
Client - Yas Marina Circuit
Creative Director - Marvin Koppejan
Creative strategy + consultant - Vincent Venema
Executive Producer - Nina Fabel
Creative Producer - Gayle van Bochove
Designers - Roberto Andreu, Ernst Noort, Lennard Goede, Miguel Mena, Hidde Maas
Composer - Max Gramser