Formula 1 —
Abu Dhabi GP
Event Brand Identity
- Creative Consultant
- Mood Film
- Key Visuals
- Motion Design
- Brand guidelines
- DOOH and Social
Client - Yas Marina Circuit
Studio - Woodwork
Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.
I was responsible for developing the creative strategy that formed the foundation of the event identity created by Woodwork. An identity that reflects the Formula 1 seasons finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates. The meeting place for champions.
The creative ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies.
F1 Abu Dhabi GP circuit, the F1 season's finale, where racers become champions.
An event identity that captures the energetic spirit of the Formula 1 seasons finale.
The creative ties into the brands vision of having world class 'cutting edge experiences' embracing the latest tech in the digital physical space.
Billboard OOH
Wall takeover
Billboard
Inflight entertainment
The meeting place for champions
Spatial
Digital OOH
3D OOH Billboard
Team
Creative Director - Marvin Koppejan
Creative Strategy - Vincent Venema
Creative Producer - Gayle van Bochove
Woodwork Showcase
https://woodwork.nl/portfolio/abudhabigp2023/
Composer - Han Kerkhof
THNDR Showcase
https://thndr.studio/project/formula-1-abu-dhabi-gp-2023/