Hyundai Ioniq —
The Power
of the Pixel
Role
- Creative Direction
- Art Direction
- Art Direction
Project
- Design Film
- Brand Film
- Editorial
- Brand Film
- Editorial
Details
Project - Power of the Pixel
Client - Hyundai
Agency - Scholz & Friends
Client - Hyundai
Agency - Scholz & Friends
Year - 2020
A tiny pixel can inspire future generations. Take an exclusive first look at the IONIQ Parametric Pixel design language for the new generation of electric vehicles.
A brand film about the IONIQ design language.
Taking inspiration
from the past to design the future.
When it comes to the design of the IONIQ cars, the team at Hyundai re-defines the conventional norm of interior and exterior vehicle design. Every pixel in IONIQ’s Parametric Pixel design continues to change the norm.
This begins with the IONIQ’s signature ‘Parametric Pixels’ – a unique jewel-like design that will feature on the exterior of all IONIQ models, and represent the IONIQ brand into the future.
The pixel is more than a design element. It’s a movement.
Team
Creative Director - Vincent Venema
Senior Creative - Anne Marie Longtine
Producer - Kriszta Csala