- Creative Direction
- Art Direction
- Design Film
- Brand Film
A tiny pixel can inspire future generations. Take an exclusive first look at the IONIQ Parametric Pixel design language for the new generation of electric vehicles.
A brand film about the IONIQ design language.
When it comes to the design of the IONIQ cars, the team at Hyundai re-defines the conventional norm of interior and exterior vehicle design. Every pixel in IONIQ’s Parametric Pixel design continues to change the norm.
This begins with the IONIQ’s signature ‘Parametric Pixels’ – a unique jewel-like design that will feature on the exterior of all IONIQ models, and represent the IONIQ brand into the future.
Creative Director - Vincent Venema
Senior Creative - Anne Marie Longtine
Producer - Kriszta Csala