Hyundai —
I'm in Charge
with Malin Fezehai

A person holding a surfboard on a grassy cliff overlooking the ocean at sunset.

Role

- Creative Direction
- Art Direction
- Remote Shoots

Project

- Films
- Editorials
- Website
- Social Activations
- Influencer Marketing

Details

Project - I'm in charge
Client - Hyundai
Agency - Scholz & Friends
Year - 2020

We all can change the world by doing what we can do by taking charge. We asked Hyundai ambassadors BTS, Maria Cornejo, David de Rothschild, Malin Fezehai, James Dunmore to share their vision on building a more sustainable future.

This editorial, one of many, is an interview with Malin Fezehai, she was the photographer behind the first iPhone picture to ever win a World Press Photo Award.

We created an indepth story about Malin and how to travel more sustainable. The visual journalist shares what it means to be in charge, and how she hopes to live a more sustainable life because of it.

The copy, photography and short films were made for numerous touchpoints including social.

Young woman adjusting her hair while looking at herself in a mirror inside a cozy wooden cabin.

Surfboard leaning against a stone wall with lush green plants and stone steps.

"I have become aware of trying to travel in a more sustainable way, and minimizing my own carbon footprint and my own impact in the world."

Malin Fezehai

As a photographer and visual journalist specializing in human-interest stories, Malin Fezehai’s work has taken her across the globe. Her stories feature climate refugees, people dislocated by war, and different rituals around the world.

A young woman with a peaceful expression, sitting cross-legged in front of an intricately carved wooden door set within a stone wall, surrounded by lush greenery.

Villa with tropical garden and swimming pool, Bali style.

A woman practicing yoga indoors with natural light streaming through the window, showcasing mindfulness and wellness.

A woman with curly hair holding a surfboard near a rocky shoreline at sunset. She is dressed in a patterned wetsuit, preparing for a surf session by the ocean. The scene captures a moment of anticipat.

Team

Photographer/Talent - Malin Fezehai

Creative Director - Vincent Venema
Senior Creative - Anne Marie Longtine
Designer - Sasa Granados Escobar
Copywriter - Hannah Summers
Producer - Kriszta Csala
Editor - Arthur Heisler

Hyundai - 'I'm in Charge' - Articles

Hyundai.com - #InCharge with BTS
Hyundai.com - Taking charge of our sustainable future with David de Rothschild
Hyundai.com - Maria Cornejo’s punk spirit is revolutionizing sustainable fashion
Hyundai.com - Creating awareness through storytelling with Malin Fezehai
Hyundai.com - Adapting our daily habits to protect our planet with James Dunmore

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Hyundai —I'm in Charge with Malin Fezehai