Hyundai Palisade: Made for Adventure

Hyundai Palisade — Teaser

Role

- Creative Direction
- Art Direction

Project

- Global Campaign Launch
- Social Photography
- Social Films
- Remote Shoot

Details

Project - Palisade
Client - Hyundai
Agency - Scholz & Friends
Year - 2020

From future surfing trips to getaways with your friends, when it comes to style and space, it's got to be the all-new Palisade.

Hyundai challenged us to create aspirational pieces for future adventures in covid safe environments.

The Hyundai's Palisade is made for adventure. Enjoy carefree day trips to high-octane weekenders. No matter the challenge, Palisade gladly accepts either.

Creating film and stills in Covid-19 times

All the team members worked from different places across the globe. The shoot happened in South-Korea with a small production crew on location in a safe environment.

It was directed remotely with a live feed with the Netherlands, creating the opportunity for real time feedback.

Hyundai Palisade on the beach, aerial view

Hyundai Palisade campaign: two surfers on the beach

Hyundai Palisade campaign: surfers walking to the sea from the car

Hyundai Palisade — Social

Hyundai Palisade campaign: friends camping next to the car

Hyundai Palisade campaign: couple and dog at breakfast by the car

Hyundai Palisade — Social

Team

Art Director - Vincent Venema
Copywriter - Hannah Summers
Producer - Laurian Wright
Photographer - Mr. Chae

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