Hyundai Palisade:
Made for adventure

Role
- Creative Direction
- Art Direction
Project
- Global Campaign Launch
- Social Photography
- Social Films
- Remote Shoot
Details
Project - I'm in charge
Client - Hyundai
Agency - Scholz & Friends
Year - 2020

From future surfing trips to getaways with your friends, when it comes to style and space, it's got to be the all-new Palisade. 

Hyundai challenged us to create aspirational pieces for future adventures in covid safe environments. 

The Hyundai's Palisade is made for adventure. Enjoy carefree day trips to high-octane weekenders. No matter the challenge, Palisade gladly accepts either.

Creating film and stills in Covid-19 times

All the team members worked from different places across the globe. The shoot happened in South-Korea with a small production crew on location in a safe environment.

It was directed remotely with a live feed with the Netherlands, creating the opportunity for real time feedback.

Aerial view of a black SUV parked on a sandy beach with green trees in the foreground and the ocean in the background, showcasing a serene coastal landscape.
Two young creative professionals holding surfboards on the beach, smiling and enjoying a sunny day by the ocean.
People walking on the beach with surfboards near a parked car under a blue sky.
A diverse group of young adults enjoying a camping trip outdoors, with a black SUV, camping gear, and a cozy setup including a lantern and a small fire.
A young man and woman enjoying a camping breakfast outdoors with a dog and a modern vehicle in the background.

Team

Art Director - Vincent Venema
Copywriter - Hannah Summers
Producer - Laurian Wright
Photographer - Mr. Chae

Reach Out. Say Hi.

If you’re interested in any form of collaboration, say hello and let's craft ideas together.