Native Instruments —
Traktor x Beatport Link
- Art Direction
- Concept development
- Photography Direction
- Film Direction
- Live Event
Client - Native Instruments
Year - 2021
Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support.
In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.
In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space.
Beatport link gives access to the entire Beatport’s catalogue to Native instruments' flagship DJ software Traktor Pro, immersing you in a world of music.
We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.
Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.
We interviewed artists about their creative process and how Traktor enhances their horizons.
"ABSOLUTE. talks activism, DJing, and how he kickstarted his creative flow in lockdown"
"Fabio Florido explains the creative and spiritual practices behind his intricate, tribal techno."
Team
Marketing Manager - Pia Detjen
Creative Art Director - Vincent Venema
Copywriters - Chloé Lula, Geoff Wright