Traktor x Beatport Link

Brand Identity
Photography
Films
Live Event

2021

Role

- Creative Direction
- Art Direction

Together with the team of Native instruments, I created a brand identity and campaign to announce their latest Traktor Pro release featuring the Beatport Link integration and Pioneer CDJ-3000s support.

In the latest release you get access to a world of music. The campaign focussed on expanding your creative and cultural horizon, breaking through barriers in music.

In interviews with high profile artists and their live sets we show how Traktor Pro opens up their creative space. 

Project      Traktor Pro x Beatport Link
Client         Native Instruments
Beatport link gives access to the entire Beatport’s catalogue to Native instruments' flagship DJ software Traktor Pro, immersing you in a world of music.

We created different types of creative which includes a live streaming event featuring 14 artists worldwide, editorial blogs, a landing page, newsletters, how to tutorials and social videos.

Live performances included from Madame Gandhi, Joris Voorn, Krust, Absolute., IVA, Ean Golden, Fabio Florido, BEC, Steve Bug, Joyhauser, Sharam, Joran van Pol, Rebekah and Uffie.

Relive the stream in it's entirety here.


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Team

Marketing Manager - Pia Detjen
Art Director - Vincent Venema
Copywriters - Chloé Lula, Geoff Wright