VanMoof Labs —
Tested to the extreme

VanMoof Labs - 30'' Summary Film

Role
- Creative Director
Project
- Social films and photography
- Graphic Design
- Motion Behavior
- Iconography
Details
Project - VanMoof Labs
Client - VanMoof
Year - 2024

VanMoof shows how they go above and beyond industry standards in testing their VanMoof S5 & A5 e-bikes. In an official regulated testing laboratory, following strict rules, we test the bikes under different weather environments you could endure in the city.

VanMoof goes even further by turning up the dial and pushes beyond these regulations by recreating the toughest conditions imaginable. Tested to the extreme. This is part of one-of-many initiatives in building trust with current and new audiences under the new ownership whilst re-introducing the brand.

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The VanMoof S5 & A5 are put through an extreme testing process to make sure they are built to last.

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Tested to the extreme

Team

VanMoof
CMO - Scott Kennedy
Creative Director - Vincent Venema
Social - Anastasia Gorshkova, Alice Ng, Aurelia Grajdieru
Production - Samara van der Valk

Film Director - Emma Parkinson
Producer - Andrew Steven Thomas Gregg
Director of Photography - Kedy Yu
Test Location - VanMoof Taiwan
Music Composer - Benjamin Braasem

Design - Juul Donkers, Tim Frankena
Copy - Anna Holbrook, Ava MacPherson
Iconography Design - Gino van Lierop
Motion Graphics - Rob Wienk

Say hello and craft ideas together