VanMoof 2.0 Labs: Tested to the Extreme

VanMoof 2.0 Labs  â€”  30'' Summary Film

Role
- Creative Director
Project
- Social films and photography
- Graphic Design
- Motion Behavior
- Iconography
Details
Project - VanMoof Labs
Client - VanMoof
Year - 2024

With the labs project, we show how VanMoof 2.0 goes above and beyond industry standards in testing their S5 & A5 e-bikes. In an official regulated testing laboratory, following strict rules, testing the bikes under different simulated weather conditions you could endure in the city.

VanMoof goes even further by turning up the dial and pushes beyond these regulations by recreating the toughest conditions imaginable. Tested to the extreme. This is part of one-of-many initiatives in building trust with current and new audiences under the new ownership whilst re-introducing the brand.

VanMoof 2.0 Labs  â€”  Dust Test

VanMoof 2.0 S5 rear light at night
VanMoof 2.0 e-bike in a test chamber

VanMoof 2.0 Labs  â€”  Vibration Test

VanMoof 2.0 Labs: e-bike in the test chamber

VanMoof 2.0 Labs  â€”  Rain Test

VanMoof 2.0 Labs: Bring on the rain

The VanMoof S5 & A5 are put through an extreme testing process to make sure they are built to last.

VanMoof 2.0 Labs cold test: frozen saddle with rear light
VanMoof 2.0 Labs sandstorm test
VanMoof 2.0 test icons: tropical rain, sub-zero, sandstorm and shocks
VanMoof 2.0 Labs social post series
VanMoof 2.0 Labs: Built to ride on. And on.
VanMoof 2.0 Labs social posts: frost test details

Tested to the extreme

Team

VanMoof
CMO - Scott Kennedy
Creative Director - Vincent Venema
Social - Anastasia Gorshkova, Alice Ng, Aurelia Grajdieru
Production - Samara van der Valk

Film Director - Emma Parkinson
Producer - Andrew Steven Thomas Gregg
Director of Photography - Kedy Yu
Test Location - VanMoof Taiwan
Music Composer - Benjamin Braasem

Design - Juul Donkers, Tim Frankena
Copy - Anna Holbrook, Ava MacPherson
Iconography Design - Gino van Lierop
Motion Graphics - Rob Wienk

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