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VanMoof 2.0 Labs: Tested to the Extreme

VanMoof Labs - 30'' Summary Film
Role
- Creative Director
Project
- Social films and photography
- Graphic Design
- Motion Behavior
- Iconography
Details
Project - VanMoof Labs
Client - VanMoof
Year - 2024

With the labs project, we show how VanMoof 2.0 goes above and beyond industry standards in testing their S5 & A5 e-bikes. In an official regulated testing laboratory, following strict rules, testing the bikes under different simulated weather conditions you could endure in the city.

VanMoof goes even further by turning up the dial and pushes beyond these regulations by recreating the toughest conditions imaginable. Tested to the extreme. This is part of one-of-many initiatives in building trust with current and new audiences under the new ownership whilst re-introducing the brand.
LED bicycle seat light with red glow for safety.
Bicycle seen through a glass door with frosted and clear sections, highlighting a sleek, minimalist design in a contemporary setting.
A bicycle showcased in a modern, illuminated display with water spray effects, highlighting innovative design and craftsmanship.
E-bike riding in the rain with water droplets on the window, highlighting water resistance and durability.

The VanMoof S5 & A5 are put through an extreme testing process to make sure they are built to last.
Close-up of a bicycle frame covered in snow with a red LED light on the frame, set against a snowy background, highlighting winter cycling.
Close-up of a bike handlebar covered in sand and dust, with text overlay about a sandstorm test in a lab environment.
Photograph of Vincent Venema, a freelance multidisciplinary creative director specializing in brand and digital design, showcasing his professional work.
Close-up of a bicycle frame with a glowing red light on the seat tube, showcasing modern design and technology integration for enhanced visibility and safety.
A high-tech bicycle prototype on a testing machine, showcasing innovative design and engineering for durability and performance.
Ice-coated metal pipe with frost and snow, showcasing sub-zero conditions and extreme cold testing in Arctic environments.

Tested to the extreme

Team
VanMoof
CMO - Scott Kennedy
Creative Director - Vincent Venema
Social - Anastasia Gorshkova, Alice Ng, Aurelia Grajdieru
Production - Samara van der Valk

Film Director - Emma Parkinson
Producer - Andrew Steven Thomas Gregg
Director of Photography - Kedy Yu
Test Location - VanMoof Taiwan
Music Composer - Benjamin Braasem

Design - Juul Donkers, Tim Frankena
Copy - Anna Holbrook, Ava MacPherson
Iconography Design - Gino van Lierop
Motion Graphics - Rob Wienk

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