VanMoof 2.0: The Only Way to Move

VanMoof 2.0  —  Campaign summary

For the newly-refined VanMoof S5 & A5 we created a product led campaign to communicate all the different benefits of having a VanMoof e-bike. 

The S5 & A5 are packed with the latest VanMoof technology (f.i. Turbo Boost, Kick Lock and Anti Theft), all created to give you the best effortless riding experience out there. In other words, nothing beats like moving through the city on a VanMoof. 

VanMoof 2.0  —  Social: introduction

VanMoof 2.0  —  Anti-Theft

VanMoof 2.0  —  Booooooooooost

The creative is about the seamless riding experience, ease of use and effortless design. 

VanMoof 2.0  —  Boost

VanMoof 2.0  —  Kick Lock

VanMoof 2.0  —  Anti-Theft

A bespoke warm ambient soundtrack.

Together with THNDR, we created a bespoke soundtrack for the mini series. A supportive and delicate ambient track, enhancing to the entire mood of the experience.

Utilizing a modular synthesizer and an all-analog signal path, we’ve woven a subtle yet distinct vibe into each piece. This approach not only amplified the visuals aesthetic but also embodies the ease of use these bikes represent.

As the animations evolves, you’ll experience the added synergy between motion and sound, each note tailored to underscore the iconic design language of the VanMoof S5 and A5.

The only way to move

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