Sensei Agent – Your Personal AI Guide

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Project
- Brand Strategy
- Brand Identity
- Digital Product Design
- Motion Identity
- Website
Details
Project - Sensei
Client - Sensei
Studio - Midnight Sea
Year - 2025
Role
- Creative Direction

I was invited by Midnight Sea® Studio to create an identity together for Sensei Agent, an AI-driven sales agent that helps reps work smarter, faster, and with more confidence. 

Always available and intuitive, Sensei delivers real-time insights, feedback, and guidance through every step of the sales cycle. The identity captures this essence: a pulse, a rhythm, a lifeline: always on, always by your side.

We developed the brand strategy that laid the foundation for the identity, complemented by bespoke illustrations (created by Patswerk), iconography, and motion elements. It was all brought together in the design of the digital product, website and socials.

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Forward-facing, dynamic and adaptive, the logo is the brand's pulse. Always in tune, always available.

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We developed the brand strategy that laid the foundation for the identity, complemented by bespoke illustrations, iconography, and motion elements.

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The newly created identity was brought to life across the digital product, website, and social platforms.

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Midnight Sea® Studio
Founder & ECD - Chad Tafolla
Founder & PM - Heather Tafolla
Creative Director - Vincent Venema
Art Director - Camiel Flohr
Motion Designer - Jordan Scott

Patswerk
Illustrations - Patswerk
Sensei Agent
President - John Hayes
Chief Technology Officer - Prannay Khosla

https://www.senseiagent.com/

Say hello and craft ideas together