Sensei AI Agent: Brand Identity and Product Design

I was invited by Midnight Sea® Studio to create an identity together for Sensei Agent, an AI-driven sales agent that helps reps work smarter, faster, and with more confidence. I co-created the identity from strategy to launch. I directed the visual system, motion and iconography, and brought it together in the digital product, website and socials, with illustrations by Patswerk.

Sensei delivers real-time insights, feedback, and guidance through every step of the sales cycle. The identity captures this essence: a pulse, a rhythm, a lifeline: always on, always by your side.

We developed the brand strategy that laid the foundation for the identity, complemented by bespoke illustrations (created by Patswerk), iconography, and motion elements. It was all brought together in the design of the digital product, website and socials.

Forward-facing, dynamic and adaptive, the logo is the brand's pulse. Always in tune, always available.

We developed the brand strategy that laid the foundation for the identity, complemented by bespoke illustrations, iconography, and motion elements.

The newly created identity was brought to life across the digital product, website, and social platforms.

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