adidas TERREX Free Hiker: AR-Venture into the 90s

adidas Terrex Free Hiker Adventure Pack in a 90s-style neon game city

Role

- Creative Direction

Project

- Global Product Launch
- Website
- Social Stories
- Augmented Reality

Details

Project - adidas Terrex Freehiker adventure pack
Client - adidas outdoor
Year - FW 2018

For the launch of the special edition adventure pack, we wanted to create something that made it stand out in your instagram feed. To make this happen, we created an ‘interactive’ 90s influenced computer game where you could escape the digital noise.

Tap, Tap, Tap

By tapping through the different environments filled with noise, you leave the hectic city to slowly arrive in the quiet and serenity of the outdoors.

We created numerous versions for the adidas terrex instagram account to optimise the reach. By having variations in title cards, photography angles vs. 3d generated styles, models wearing the product vs. still photography.

AR-Venture

Through the adidas app, you can view the shoe in augmented reality. Giving you the opportunity to see all the special details the adventure edition has to offer from upclose in the comfort of your own home.