Hi Holly and DE-YAN! To give you and the team a quick overview of what I’ve been up to, I’ve gathered some samples of different types of projects (from commercial to experiential) that I’ve led and collaborated on.
Vinnie
- Art Direction
- Concept Development
- Virtual Collection
- Virtual Showcase
- Short Films
- Digital Lookbook
Client - Off-White
Studio - The Fabricant
Off-White - "What stars are you under?"
For Off-White FW 21 pre-collections we went on a personal journey. Together with Virgil Abloh and the team at Off-White, we explored the definition of what a "real" experience is as our digital and physical life blends more and more. Our "real" memories fade, but the digital ones never degrade.
We pushed the boundaries of these definitions by using technologies such as photogrammetry.
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- Creative Consultant
- Concept Development
- Mood Film
- Key Visuals
- Motion Design
- Brand guidelines
- DOOH and Social
Client - Yas Marina Circuit
Studio - Woodwork
Abu Dhabi F1 GP - Event Identity
Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.
I was responsible for developing and pushing the creative narrative for the multiple consumer facing points and overseeing the creative, produced and created by Woodwork 3D design studio.
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- Art Direction
- Concept Development
- Brand Strategy
- Motion Design
- Website + Social
- Photography
- Film & Documentaries
- Flagship Store Films
- Events
Client - adidas
Year - 2020
adidas Creators Club - motion identity
Together with the team at Adidas and overseeing several independent motion designers and 3D designers, we created a fluid motion identity made for the adidas global membership program and all its moving parts. Above is a quick 40 second edit, featuring all the different bold visual explorations we did.
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- Art Direction
- Virtual Collection
- Digital Showcase
- Short Films
Clients - Microsoft, Rag & Bone
Studio - The Fabricant
Agency - Listen.
Year - 2021
Rag and Bone - Metamorphosis, Virtual Runway Show
An experiential short film turning the runway into a digital landscape. Renowned filmmaker Ruth Hogben was approached by Rag and Bone, she reimagine an ubiquitous part of New York architecture without any boundaries.
Together with Ruth and The Fabricant, I guided both parties, balancing creative/artistic and 3D pipeline workflows, to develop the experimental creative within budget and timings.
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- Concept Development
- Brand Identity
- Brand Strategy
- HQ interior design
- Brand Identity
- Interior Design HQ
- Spatial Design
- Motion and 3D Behavior
- Sonic and Audio Branding
- Digital Experience
- Blockchain Technology
- Cultural Programming
Client - ACE
Role - Creative Director
Year - 2022
ACE - Branding and Interior HQ
As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new HQ.
My role was to select and direct a group of creative studios, from concept to completion, ensuring a high degree of innovation, creativity and quality for ACE’s presence in the physical and digital realm, including the architecture of the new headquarters, sonic identity and community building.
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— ABOUT VINCENT VENEMA
I am Vinnie, an independent multidisciplinary brand creative director. My focus is on shaping brands and experiences in the realms of contemporary culture. Music videos was what pulled me into the scene, the language of everything visual and music amplified. Eversince working at MTV, I have worked at several global agencies (AKQA, Sid Lee) and brands (adidas, G-Star Raw).
My passion is capturing people's imagination in new ways by exploring projects that are visually exciting and I also enjoy blending digital, physical & virtual worlds that consider all the sensorial elements.
The projects I work on vary from creative direction, visual identity, concept development, motion behavior & 3D explorations, film & photography art direction, event design, visual systems and spatial design.
I lead multidisciplinary teams as a creative director or hands-on design director, with the team composition carefully curated to fit the needs of the project.
I work alongside brands, studios and artists at any stage of their journey. Sometimes I guide artists / brands in making their vision come to life and at other times I am provided a clean sheet, crafting a shared vision together with a brand. I work globally and remotely from my base in Amsterdam (NL) and join teams on location around the world.
I realize ideas across a wide range of fields including marketing, design, fashion, music and architecture. I have concepted brands, established creative strategies, products, visual narrative systems, launched global campaigns, explored motion behaviors, worked on 3d digital fashion shows and spatial designs.
— DISCIPLINES
Creative Direction
Creative Strategy
Brand & Identity
Brand Systems
Concept Development
Digital Design
Interactive Storytelling
Art Direction
Film & Photography
Motion & 3D Design
Audio Branding
Spatial Design
XR, VR & MR
— BRANDS
— SAY HI