Hi Julia! Are you still as amazing as ever? Our paths have crossed many times since we worked together at AKQA Amsterdam and when I saw your message pop by, I just had to say hi.

To give you and the team at Treatment a quick overview of what I’ve been up to, I’ve gathered some samples of different types of projects (from commercial to experiential) that I’ve led and collaborated on.

Vinnie

Role
- Creative Direction
- Art Direction
- Concept Development
Project
- Digital Fashion
- Virtual Collection
- Virtual Showcase
- Short Films
- Digital Lookbook
Details
Project - SS21 Pre-Collection
Client - Off-White
Studio - The Fabricant

Off-White - "What stars are you under?"

Together with Virgil Abloh and his team at Off-White, we explored the definition of a "real" experience as our digital and physical life blends more and more. Inspired by how twists and turns happen in life as we reminisce our past experiences.

We pushed the boundaries of these definitions by using technologies such as photogrammetry to go back and scan our favorite areas around the globe.

Explore project ↘

Role
- Creative Strategy
- Creative Consultant
- Concept Development
Project
- Event Identity
- Mood Film
- Key Visuals
- Motion Design
- Brand guidelines
- DOOH and Social
Details
Project - Brand Identity Abu Dhabi GP
Client - Yas Marina Circuit
Studio - Woodwork

Abu Dhabi F1 GP - Event Identity

Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions. I was responsible for developing the creative narrative for the multiple outputs and overseeing the creative, produced and created by Woodwork studio. 

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Role
- Creative Direction
- Art Direction
- Concept Development
Project
- Brand Identity
- Brand Strategy
- Motion Design
- Website + Social
- Photography
- Film & Documentaries
- Flagship Store Films
- Events
Details
Project - adidas Creators Club
Client - adidas
Year - 2020

adidas Creators Club - motion identity

Together with the team at Adidas and overseeing several independent motion designers and 3D designers, we created a fluid motion identity made for the adidas global membership program and all its moving parts. Above is a quick 40 second edit, featuring all the different bold visual explorations we did.

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Role
- Creative Direction
- Art Direction
Project
- Digital Fashion
- Virtual Collection
- Digital Showcase
- Short Films
Details
Project - Metamorphosis SS 2021
Clients - Microsoft, Rag & Bone
Studio - The Fabricant
Agency - Listen.
Year - 2021

Rag and Bone - Metamorphosis, Virtual Runway Show

An experiential short film turning the runway into a digital landscape. Renowned filmmaker Ruth Hogben was approached by Rag and Bone, she reimagine an ubiquitous part of New York architecture without any boundaries. Together with Ruth and The Fabricant, I guided both parties, balancing creative/artistic and 3D pipeline workflows, to develop the experimental creative within budget and timings.

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Role
- Creative Direction
- Concept Development
- Brand Identity
- Brand Strategy
- HQ interior design
Project
- Creative Strategy
- Brand Identity
- Interior Design HQ
- Spatial Design
- Motion and 3D Behavior
- Sonic and Audio Branding
- Digital Experience
- Blockchain Technology
- Cultural Programming
Details
Project - Strategy, Brand Identity and interior HQ
Client - ACE
Role - Creative Director
Year - 2022

ACE - Branding and Interior HQ

As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new HQ.  My role was to select and direct a group of creative studios, from concept to completion, ensuring a high degree of innovation, creativity and quality for ACE’s presence in the physical and digital realm, including the architecture of the new headquarters, sonic identity and community building.

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— ABOUT VINCENT VENEMA

I am Vinnie, an independent multidisciplinary brand creative director. My focus is on shaping brands and experiences in the realms of contemporary culture. Music videos was what pulled me into the scene, the language of everything visual and music amplified. Eversince working at MTV, I have worked at several global agencies (AKQA, Sid Lee) and brands (adidas, G-Star Raw).

My passion is capturing people's imagination in new ways by exploring projects that are visually exciting and I also enjoy blending digital, physical & virtual worlds that consider all the sensorial elements.

The projects I work on vary from creative direction, visual identity, concept development, motion behavior & 3D explorations, film & photography art direction, event design, visual systems and spatial design.

— DISCIPLINES

  • Creative Direction

  • Creative Strategy

  • Brand & Identity

  • Brand Systems

  • Concept Development

  • Digital Design

  • Interactive Storytelling

  • Art Direction

  • Film & Photography

  • Motion & 3D Design

  • Audio Branding

  • Spatial Design

  • XR, VR & MR

— BRANDS

— SAY HI